Vintro Origin Story
By Noor Sugrue (Founder of Vintro)
The demonstration is so cool and futuristic that I can’t wait to see the deal the sharks will offer. The product is unique, the company has made sales, and my expectations are high. It’s 2017. I am in my aunt’s living room with my family watching Shark Tank, an American show focused on angel investing in new companies. I am sitting on the edge of my seat waiting for Kevin O’Leary to fund Rocketbook, a reusable notebook that erases your notes when you microwave the book. I am nervously fiddling with my fingers as the camera pans to the Sharks. Then, one after another I hear the Sharks say, “I’m out.” While I am baffled and heartbroken for the entrepreneurs, I also can’t help but think about the inefficient interaction I just witnessed. My family and I are disappointed when we feel that some entrepreneurs aren’t given competitive deals, or in other cases, like Rocketbook, any deals at all. Countless great ideas never come to life because their creators don’t have access to the necessary resources. We knew there had to be a better way to conduct business, but we first had to understand the fundamental problem that was occurring.
Raising capital is inefficient for everyone involved. Today's inefficiencies are created because everyone is hoping to be in the right place at the right time, with the right people and hoping to get a chance to do business. It’s a problematic situation that incentivizes entrepreneurs to value the quantity of interactions over quality, which wastes the time of all parties involved. 45,000 applicants applied to be on Shark Tank that year, and less than one percent actually succeeded in getting in front of the Sharks. Investors are afraid of having their time wasted so they wall themselves off. In the world we know, social norms dictate that we can’t ask for a payment from someone who wastes our time, even though we are forced to bear the economic costs of the time we lost from the interaction. Once people have the risk of wasting their time eliminated with an upfront payment, they are much more willing to engage with people they do not know. This ensures interactions that prioritize quality over quantity and leads to higher rates of success for all parties involved.
We decided it was our mission to fix these inefficiencies. Our first solution to the problem was a product called “The Crowd.” In early 2018, my family and some close friends built an app that allowed decision-makers to browse through ventures pitch videos and invest. We were incredibly proud, but our team still saw too much randomness in the process. Decision-makers were watching videos on companies that were not in their scope of investment. As our team grew, we realized that the key to creating a new paradigm was to have ventures be able to choose what decision-makers they saw value in interacting with. We took the lessons we learned from The Crowd and created a new platform “Vintro.”
Vintro is the solution to the problems I witnessed two years ago watching Shark Tank. Vintro breaks down barriers between people with great ideas, and those with the resources to get behind them. Vintro eliminates the social, geographic, and circumstantial barriers that keep people apart from one another. It is a much less expensive and much more efficient approach to get the time and dedicated focus from those you want and need to reach. I believe that regardless of what background you come from, your ideas deserve to be heard by the people who control the necessary resources. In that spirit, I want Vintro to be a platform that creates opportunities for anyone who wants them.
For the first time, Vintro makes the inaccessible accessible. Our duty and purpose are to connect you with global decision-makers who have the resources to bring your ideas to life.