Great ideas deserve to be heard by those with the resources to make them happen. Merit should decide what ideas get those resources, not who or where they come from.
We focus on 3 key steps that bring this vision to life:
Step 1: Open the Doors:
Bringing the world’s decision-makers together and giving a direct way to get their attention.
Influential people want to be easy to contact. Nevertheless, they wall themselves off because they’re afraid of having their time wasted.
Pay decision-makers for their time spent reviewing new ideas.
Why it’s better:
When ventures compensate decision-makers for their time, not only are decision-makers guaranteed to hear them out, but they also have more meaningful engagements.
Disrupting The Status Quo:
Historically, it’s been impossible for those who were not themselves part of the global elite to contact that group. Ventures have a huge incentive to reach out to as many people as possible in the hopes that someone will listen, even if that person is not the best fit for the business or opportunity. This “spray and pray” method compounds the problem because when decision-makers do take meetings, their time is often wasted. If decision-makers are not interested in an opportunity, they have no incentive to be candid and helpful with their feedback and instead will often ignore emails or end meetings with simple pleasantries. Vintro breaks the inefficiency of this cycle. With Vintro, part of what ventures pay for is candid feedback, which ensures that engagements are advantageous even if the venture doesn't receive the investment, purchase, or other proposed aim.
Step 2: Optimize the Process
A Vintro is a standardized way to present and review new ideas that drastically improves the efficiency of this process of introduction.
Brevity and efficiency of introductions drive the total number of new ideas that decision-makers see. Five minutes is all you need.
A Vintro is a new format for reviewing ideas that only takes 5 min of the reviewer’s time. Vintros take place asynchronously. Ventures send a 60-90 second pitch video. Reviewers then have two weeks to watch the video and respond whenever is convenient for them. Reviewers spend 3.5-4 minutes responding with actionable feedback. The reviewer then has the option to initiate a communication channel with the venture via chat if they are interested in learning more about the opportunity and/or following through with the ask in the pitch.
Disrupting The Status quo:
Traditional meetings about new ideas are time-consuming: The normal span of such a meeting is 20 to 30 minutes, and the logistics of scheduling availability prior to the meetings takes significant frictional time in itself. Often these meetings are rescheduled, further complicating the process, and physically traveling to the same location takes frictional time and money as well. Vintro’s highly efficient format allows influential people to offer their time at rates that are more accessible because a Vintro demands a smaller time commitment than does a traditional meeting.
Step 3: Change everything
Vintro is a step in the right direction, but there’s more work to be done!
The world is incrementally better for every new door we open and every moment we save in optimizing the process of reviewing new ideas.
The Road Ahead:
We recognize the difference between availability and accessibility. Vintro is a step towards accomplishing our goal of frictionless meritocratic allocation of resources to great ideas, but it does not fully accomplish this goal. For some, the cost of a Vintro might still be prohibitive to their ability to connect with the decision-makers that most makes sense for them. This issue frustrates us deeply and it’s something we are continuously working to solve in a meritocratic way.
Our Next Steps:
- Open more doors: We’re continually increasing the size of our network
- Increase efficiency: Our product team is hard at work using data-driven insights to improve the process of a Vintro from a technical perspective and we’re constantly trying new ways to drive greater global efficiency.
- Increase access: We’re working on several programs to help remove the financial barriers of conducting a Vintro for ventures and people to whom that may be prohibitive. These initiatives include
- The ability to have your pitch reviewed by our team for $1. Each month, our team will vote on the top pitch and pay to send the selected Vintro to a decision-maker of the venture’s choice.
- Increasing available funds to subsidize Vintro from founders of underrepresented backgrounds.
- Working with university alumni groups to have decreased in-network rates.