A Vintro Video isn’t your typical explainer video, nor your corporate PR video, TV commercial or consumer teaser. Before you upload any video to Vintro, we strongly advise you to read the guidelines below.
3 Parts of a Successful Vintro Pitch
1 - The introduction
Great business relationships start with human connection. The reviewer doesn’t know who you are unless you tell them! Please briefly introduce the amazing team working on your opportunity.
2 - The Opportunity
Here’s your time to talk passionately about what you’re working on. Be specific and avoid embellishment or fluffy adjectives. Rather than simply stating “we have fantastic sales,” for example, you can provide quantified evidence, such as “our run rate is $1m this year.” The more tangible the picture of your opportunity, the better the response from the reviewer and the more likely that reviewer is to continue engaging with you. Remember, we don’t share your videos with the public, only with the specific decision -maker(s) to whom you've sent it to.
3 - The Ask
Unlike an explainer video, the best Vintro pitch videos always end with a question.
Examples of good asks:
- “We’re raising a $500k seed round. Are you interested in learning more?”
- “We think ExampleProduct could increase sales 20% at ExampleCompany interested in purchasing it. Would you consider this purchase?”
- “You are an expert in ExampleField. What advice do you have for us on next steps?”
- “Your network and insights would be invaluable to us. Would you be interested in an advisory board position?”
- “Would you be interested in talking further with us about this opportunity?”
3 Characteristics of a Successful Vintro Pitch
1 - Specific
The more intimate the conversation feels between you and the reviewer, the more likely the reviewer is to engage with you moving forward. When you buy a Vintro from someone, your video should speak to some commonality between you and your chosen recipient(s). It should be relevant to at least one of the following aspects: background, position, or interests.
2 - Pithy
Use your time wisely.
3 - Human
Fundamentally, Vintro is about connecting a human (you) with another specific human (the decision-maker). We don’t want flashy graphics or CGI wizardry. In fact, some of the most successful videos have been selfies taken on iPhones. Our decision-makers don’t want to see a flashy ad for your product or company; instead, they want to hear you talk passionately about your work and understand how they can participate in your awesome project.
3 Videography tips
- Add subtitles to your video.
- Most reviewers watch the videos on their phones, so keep in mind that text in screenshots will often be too small to read. We strongly discourage the use of PowerPoint slides in the videos.
- We don’t recommend that you use music in your video. If you choose to do so, make sure your voice is clearly audible above the background music.