As a Creator, it is important to remember that Vintro Reviewers are always looking for the next big thing, and are hoping the next big thing is you! Vintro Reviewers are always rooting for you when you pitch them!
To this end, Vintro Reviewers provide special information about themselves to help you succeed. Doing research before formulating a pitch is imperative.
Three (3) Parts of a Successful Vintro Pitch
A Vintro Video isn’t your typical explainer video, nor your corporate PR video, TV commercial or consumer teaser.
1) The Introduction
Great business relationships start with human connections. The Reviewer doesn’t know who you are unless you tell them! Briefly introduce the amazing team working on your opportunity.
Pro Tip: Add a picture or very short video clip of your team.
2) The Opportunity
Here’s your time to talk passionately about what you’re working on. Be specific and avoid embellishment or fluffy adjectives. The more tangible the picture of your opportunity, the better the response from the Reviewer, and the more likely a Reviewer is to support you long-term. Remember, Vintro does not share your videos with the public, only with the specific decision-maker(s) to whom you've sent it to.
Pro Tip: Add pictures to bring your opportunity to life.
3 - The Ask
You want something from a Reviewer, so tell them what that is. A pitch on Vintro is a step in the door, and Reviewers will likely open a chat to discuss further.
Examples of good asks:
- “We’re raising a $500k seed round to [DO SOMETHING]. We hope you'll get involved and look forward to hearing your thoughts.”
- “[PRODUCT] could solve [PROBLEM] at [COMPANY WITH AN ISSUE]. We want to provide it to you.”
- “You are an expert in [FIELD]. What advice do you have for us about next steps?”
- “Your network and insights would be invaluable to us, and we hope to speak more with you about getting involved in some way.”
- “We hope you'll be interested in talking further with us about this opportunity.”
90 Second Pitch Example
- My company, [COMPANY NAME], is developing [DEFINED OFFERING] to help [DEFINED AUDIENCE] [SOLVE A PROBLEM] with [PRODUCT OFFERING]. We are a team of [TEAM SIZE/BACKGROUND] competing in the growing [DEFINED MARKET] market, which last year was a [DEFINED SIZE] value market. We are similar to [COMPETITOR 1] and [COMPETITOR 2], but we [KEY DIFFERENTIATOR]. Currently, we have [CURRENT PRODUCT, TEAM, or COMPANY STAGE]. We are looking for [THE ASK] to help us [END GOAL].
3 Characteristics of a Successful Vintro Pitch
1 - Specific
The more intimate the conversation feels between you and the Reviewer, the more likely the Reviewer is to engage with you moving forward. When you buy a Vintro from someone, your video should speak to some commonality between you and your chosen recipient(s). It should be relevant to at least one of the following aspects: background, position, or interests.
2 - Pithy
Use your time wisely. This is your moment.
3 - Human
Fundamentally, Vintro is about connecting people. Reviewers don’t usually want flashy graphics or CGI wizardry. In fact, some of the most successful videos have been selfie-style and taken on iPhones. Reviewers don’t want to see a flashy ad for your product or company; instead, they want to hear you talk passionately about your work and understand how they can participate, help, and benefit in an amazing opportunity.
3 Videography tips
- Add subtitles to your video. Sometimes different accents can impede clear communications.
- Most Reviewers watch pitch videos on their phones, so keep in mind that text in screenshots will often be too small to read. Vintro strongly discourages the use of PowerPoint-style slides in pitches based on Reviewer data.
- Vintro does not recommend using music in your pitch. If you choose to do so, make sure your voice is clearly audible above the background music.
If you would like to see how these tips translate to an engaging pitch, then please check out some examples that other Creators have sent to Vintro Reviewers!